QR codes are a hot topic these days. I see QR code gurus emerging to drive this new mobile technology bandwagon. Actually the little 2 dimensional matrices have been around since 1994. The Wikipedia history of QR codes provides lots of info about their history and how they work. One thing’s for sure, you are going to see a lot more QR in a lot more places. You will see them showing up in irrelevant settings; you will see them embellished with embedded pictures and logos; and you will find some that are not compatible with your equipment, but that is all something to be covered in another post.
I just wanted to share one of the ways I use QR in real estate. I have been experimenting with QR codes for over a year, but am now using them actively due to improvements in the scanners currently offered. I am adding a 4″x4″ code to my for sale signs. The code is optimized, and not as complex looking as some others you might see. It can be scanned with your with your smart phone camera (with Quick Mark Scanner App) from about 4 feet away, and starts loading a property-specific, mobile optimized URL within 3 seconds. I hope we will see this technology replace those (mostly empty) flyer boxes agents like to attach to For Sale signs.
Here’s a quick video to show you how it works for me.
Do you see QR codes in your future as a professional or a consumer? What do you think some good uses of this technology would be?
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- How to Create QR Codes and Share Them (lockergnome.com)
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Joe Spake is a Real Estate Broker , Consultant and Internet Marketer in Memphis, Tennessee.
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